Agents of Ideas

project info

AGENTS OF IDEAS WAS A CAMPAIGN TO SEARCH FOR DIVERSE TALENT FROM A VARIETY OF BACKGROUNDS AND SKILL SETS TO BE PART OF IDEA GENERATION WORKSHOPS HELD BY AGENTS OF SPRING, A DESIGN AND INNOVATIONS COMPANY. THE VISUAL IDENTITY CONVEYS THE IDEA OF A SCRIBBLE, THE INITIAL STAGES OF MARK MAKING.

Agents of Ideas

Agents of Ideas was a campaign to search for diverse talent from a variety of backgrounds and skill sets to be part of idea generation workshops held by Agents of Spring, a design and innovations company. The brand identity conveys the idea of a scribble, the initial stages of mark making.  With this in mind the decision was made to created posters that could be pasted up on the city with or without the use of colour. The idea being that an additional poster could be placed on top of the first, to form a post-it note over the scribble, emphasising the constant ideation process within the workshops. A mix of digital and printed visual communication was created, like the min-site to vet potential candidates for the workshops, as well as printed material that would be distributed during the workshops as well as worn, like the badges.

 

Deliverables
— Concept
— Visual Identity
— Visual language
— Website
— Typography
— Identity application (across print and digital mediums)
— Comprehensive Brand Style Guidelines