Change to Walking

project info

THE CHANGE TO WALKING PROGRAM IS A PILOT BEHAVIOUR CHANGE INITIATIVE FUNDED BY VICHEALTH AND DELIVERED THROUGH VICTORIA WALKS. THIS PILOT WILL TEST THE EFFECTIVENESS OF SPECIFIC ‘NUDGES’ TO ENCOURAGE WALKING FOR SHORT TRIPS TO TRAIN STATIONS AND PRIMARY SCHOOLS.

Change to Walking

The Change to Walking Program is a pilot behaviour change initiative funded by
VicHealth and delivered through Victoria Walks. This pilot will test the effectiveness
of specific ‘nudges’ to encourage walking for short trips to train stations and primary
schools. The overarching theme for the intervention for the primary school setting is
based on engaging parents in an easy and risk reducing way to walk to school, to fit
around their lifestyles and needs. At the same time, this approach seeks to engage
the school kids through fun visual communication which will also involve individual
and shared rewards.
The visual language reflects the fun, interactive and accessible concept of the
Change to Walking Program. Stemming from consultations with various stakeholders
from parents, teachers to the primary school students, an array of vibrant colour
combinations were created, that were applied across the campaign materials.
The various graphical elements of the identity were used in a mix of ways when applied to the poster designs, badges, stationery through to the apparel design worn by volunteers that were situated at various train stations.

 

Deliverables
— Concept
— Brand identity
— Collateral
— Project management
— Apparel
— Signage