RMIT University

project info

THE OUTCOME OF THIS BRAND IDENTITY WAS TO CREATE AN ENGAGING VISUAL CONSISTENCY ACROSS OF PRINT AND DIGITAL COLLATERAL

RMIT University

The Retail Activation District Providing Opportunities for Development (RAD POD) model is an innovative and diverse concept for budding entrepreneurs. The modular and flexible ‘pop-ups’ will provide students, alumni and industry partners of RMIT University with an opportunity to offer new products and services, with competitive price points, diversity and sustainability at the forefront of the commercial approach. There will be a total of four pop-ups – two food and beverage offers and two retail product areas, with operators changing on a regular basis to ensure diversity and engagement via change. The pop-ups will also provide an opportunity for students and mentors to get together in real retail settings – allowing for students to book the spaces to launch and run their budding businesses within a CBD location.
The outcome of this visual identity project was to create an engaging visual consistency across of print and digital collateral (online advertisement for social media and graphical elements for the existing RMIT NAS website). The visual communication needed to sit inline with the current RMIT NAS visual identity, using this as a base for further graphical development over time.
A prerequisite was having to use RMITs new branding elements, those being, bold textures, colour combinations combined with bold typography to create a sense of the unique, evolving space on offer to potential students and alumni.

Deliverables
— Brand identity
— Visual language
— Concept
— Collateral
— Project management
— Identity application (across print and digital mediums)
— Typography