Agents of Ideas

project info

AGENTS OF IDEAS WAS A CAMPAIGN TO SEARCH FOR DIVERSE TALENT FROM A VARIETY OF BACKGROUNDS AND SKILL SETS TO BE PART OF IDEA GENERATION WORKSHOPS HELD BY AGENTS OF SPRING, A DESIGN AND INNOVATIONS COMPANY. THE VISUAL IDENTITY CONVEYS THE IDEA OF A SCRIBBLE, THE INITIAL STAGES OF MARK MAKING.

Agents of Ideas

Challenges
To create a fresh bold brand identity for a collection of diverse talent from a variety of backgrounds and skill sets to be part of idea generation workshops, research discussions and other events held called Agents of Ideas, a sub brand of by Agents of Spring — a design and innovations company.

Solution
My approach was to create a visual language that was adventurous in its approach and humorous in its story telling. The brand identity conveys the idea of a scribble, the initial stages of mark making. With this in mind the decision was made to create a mini-site which had a quiz-like approach that each potential candidate needed to scroll through to answer, in addition to the site, an array of collateral such as posters could be pasted up around the Melbourne CBD with or without the use of colour, the idea being that an additional poster could be placed on top of the first, to form a post-it note over the scribble, emphasising the constant ideation process within the workshops.
The brand identity extended across digital and printed visual communication, like the mini-site which has a quiz like questionnaire that each potential candidate needs to scroll through to answer. A mix of printed material was also created, that could be distributed during the workshops as well as worn, like the badges. From this identity there has been a massive response to be part of the Agents of Ideas project.

Deliverables
— Concept
— Brand identity
— Visual language
— Website
— Typography
— Identity application (across print and digital mediums)
— Comprehensive brand style guidelines