Brunswick Myotherapy & Recovery

project info

Brunswick Myotherapy & Recovery

ASSESS.
TREAT.
RECOVER.
MAINTAIN.

Brunswick Myotherapy & Recovery specialises in musculoskeletal and soft tissue injury management. A family run business, who love what they do.
The clinic has built a reputation for getting great results, helping clients manage their injuries and pain.

The goal of the brand identity was to create a bold, fun and friendly visual language, with hints sporting culture and Hip Hop ( the owners love their old school Hip Hop), in a mix of colour combinations, that could be applied across different mediums.
Key points for the brand identity were;
Educating your clients on the benefits of Myotherapy and recovery in a friendly and relaxed manner.
Being recognisable, strong and flexible i n it’s usage —whether print or digital.
Fun and enjoyable, using visual references from hip hop, urban and sporting culture , and lastly location.
Avoiding the cliché references within the industry of muscles and bones to reflect the service provided.

It was great working with owners Santos and Rose to design and roll out their new brand identity.
If you’re northside and in need of a quality Myotherapist @brunswickmyotherapy is the place.

 

— Concept
— Brand Identity
— Visual language
— Identity application (print)
— Collateral
— Typography