ULTIMATELY, THIS GLORIFIED PIECE OF FABRIC ISN’T GOING TO SOLVE GLOBAL WARMING OR MAKE YOUR LIFE ANY BETTER, ITS JUST ANOTHER INCONVENIENT BAG, ALBEIT A VERY NICE LOOKING ONE.
For Christmas we wanted to create and send a gift to our clients and friends, we decided upon screen-printed and hand sewn cotton reversible musettes, which featured screen printing on the outside and inside of the bag. The idea stemmed from all of the tote bags that are given away and become inconvenient and useless as you end up having so many. Ultimately, this glorified piece of fabric isn’t going to solve global warming or make your life any better, its just another inconvenient bag, albeit a very nice looking one.
— Brand identity
— Name generation